Ads management for food, drink and hospitality businesses

Achieve more leads and sales with Facebook, instagram and google ads

Welcome to Wordstar

Facebook, Instagram & Google Ads

You already know that Facebook or Google ads could help you reach many more customers – but maybe you simply don’t know where to start?

Perhaps you’ve been running ads for a while but want to hand them over to someone with the time and expertise to fine tune them to bring in the very best results possible?

Or have you tried digital ads in the past and had your fingers burned? It’s easy to spend a lot very quickly, without seeing much in the way of results, unless you have your ad strategy, your target audiences and your ad creative nailed.

The right ad strategy can put your products and services in front of the right people at the right time. It can connect them with your business, and help convince them to buy. As a specialist service focused only on Facebook, Instagram and Google ads, Wordstar has the expertise you need to make your ads work for your business.

SO WHO'S BEHIND WORDSTAR DIGITAL?

About Me

Hi, I’m Tricia Crawford, founder of Wordstar Digital and a specialist in Facebook, Instagram and Google ads. I work with companies all over the UK to tell their brands’ stories through digital advertising and help ambitious businesses like yours grow by generating more leads and sales. 

I work with all kinds of businesses, but there’s a special place in my heart for food and drink retail and the hospitality sector. That’s because before specialising in digital marketing, I worked at BBC Good Food and as Food & Wine Editor for the M&S Magazine – so I know how to make your potential customers’ mouths water!

the wordstar digital difference

Why would you work with me?

I listen

I learn about your business before coming up with bespoke solutions. I talk, too. In plain English. On the odd occasion when jargon can’t be avoided, I’ll tell you exactly what it means.

I'm trustworthy

I guarantee that I will treat your money as carefully as it it were my own. If ads aren't working for you, I'll tell you so. If your business isn't yet ready to run ads, I'll tell you that too.

I'm skilled

I’m a highly trained, experienced ads manager. I invest in professional memberships to ensure my knowledge is up to date and abreast of the constant changes on the digital platforms.

I take care of everything

My full, done-for-you ads management service means that you can concentrate on running your business, knowing that your Facebook, Instagram and Google ads are my top priority.

My background

My experience in creating advertisement features and marketing copy for food, wine, hotels and restaurants means that I know how to get brand and product stories across to the right people - the people who’ll want to buy from you.

full facebook and google ads management service

Wordstar's steps to success include:

  • A discovery call to find out more about your brand and to make sure that we’re a good fit for each other
  • Setting up your ad account – or auditing your existing ad account – to ensure everything is in place for successful ads
  • Checking your Facebook pixel, Google Tag Manager etc are set up correctly to measure web traffic and track your sales (and explaining what all these weird tech things are and why you need them)
  • Researching and building audiences for your campaigns
  • Working with you to agree on the tone of voice and creative for your campaigns
  • Launching your campaigns and testing all the different elements of your ads to find out what works best for you and your potential new customers 
  • Monitoring and optimising your ad campaigns to keep them on track
  • At the appropriate time, scaling your ad campaigns to build on your success
  • Monthly reporting – including recommendations for next steps, because reports are worthless unless we use them to improve your results! 

fees

& Ad spend

Fees are from £697 per month, plus ad spend.

Ad spend from £2,000 pcm for Facebook and Instagram; from £2,000 pcm for Google. Above that, I can advise as to the recommended spend per platform to give you the very best chance of achieving the right results.

I advise a minimum three-month initial contract to enable me to carry out effective testing and build out any ads funnels you may need.

Want to talk about how ads could benefit your business? Get in touch with me today.